Viva Decor GmbH, Germany

Viva Decor GmbH, Bad Salzuflen

Trade fair novelty: Crackle It

Intentional Imperfection

Winner of the Creative Impulse Award in the category "Creative Product of the Year."

textilfarbe crackle it
Genuine cracks are outdated; the new look is "distressed" – intentional imperfection. This is perfectly implemented with the craquelure effect.

Until now, this effect could only be achieved on solid surfaces, but now Crackle It is available for textiles as well. Available as primer and paint in the sets, Black & White.

Whether textile shoes, bags, pillow, or a favorite shirt. Simply apply primer and allow to dry. The subsequently applied paint crackles the primer in facets and lets the primer shine through.


To ensure successful application, we have put together primer and paint, in white or in black, along with a  step-by-step flier, in one set. Read more about Crackle It here.

crackle it grundierung kl

crackle it black kl

crackle it farbe white kl

crackle it set white
crackle it set black